Modern Woman, collage video, 17 min, colour sound, 2005
This collage film draws on a selection of images from news and fashion magazines of the 1950s and 1960s, including Elle, Vogue, Marie Claire and Life.
The film tells the story of a Portuguese “modern woman” living in the mid-twentieth century, who seeks to escape the monotony of her everyday life by travelling imaginatively through the images and stories she encounters in the magazines she reads. Week after week, these publications become windows onto other worlds, punctuating her daily routines and nourishing her imagination.
The narrative interweaves episodes from her personal life with major historical events reported in the press, including the Communist capture of Shanghai, the devastation of Europe in the aftermath of the Second World War, and other stories that enter her domestic world through the pages of magazines. These images and narratives gradually shape her aspirations, perceptions and understanding of the world beyond her immediate surroundings.
Through this interplay between personal biography, mass media and historical events, the film explores how the illustrated press contributed to the dissemination of modern values, lifestyles and ideals, and how these emerging cultural influences helped shape changing perceptions of women's identities and roles in Portuguese society, anticipating some of the social transformations associated with the rise of feminism.